a green giant. ♪ ho ho ho ♪ green giant >>> 8:55. a lot of people who are not really football fans, they watched the super bowl just to see those -- they watch the super bowl just to see those commercials. pam cook went out to a big agency in san francisco and you talked about what sells. >> yes. they are known for got milk and the bud wisers commercials, the creator there say -- the creators there say humor is king. >> that's me. >> doritos, once again, my editor and i were laughing out loud watching these. 4million people weighed in on facebook and voted on the best. more proof that social media is changing everything. >> that's so instantaneous. some people are on twitter, facebook, kind of giving their opinions. >> they will have to evolve their way of testing in the future. because they have the small panel and social media has the whole world. >> surprises this year? well, she says mercedes, getting a lot of attention for enter, the godaddy or carl's junior near re that sex sales. the luxury carmaker ditched the upscale approac